Conseil du Patronat du Québec
Guide Télétravail Québec became Re:travail
Background
With the goal of better supporting local businesses, Espresso executed a full redesign of the GuideTélétravailQuébec brand image and site to bring to life Re:travail, a two-way platform with information on a broader range of work-related topics.
Services requested
Website production, Content creation, Branding
Client
Conseil du patronat du Québec
Objectives
Carry out a visual and technical redesign of the site to meet the needs of site users
Rework the platform’s strategic and editorial approach to better reflect current business needs
Plan the digital campaign to guide subscribers through the transition
Our approach
Complete a strategic analysis of the client’s needs and objectives
Define the new platform name, branding, and site structure - Carry out a visual redesign (UX-UI)
Develop the new platform - Transfer articles from GuideTélétravailQuébec to Re:travail and categorize them
Announce the rebrand on social media and in the newsletter to keep users in the loop
Palette
Gilroy Bold
Gilroy Regalar
50 %
average newsletter open rate
30 %
average click-through rate