Martinique Promotion Bureau
Martinique Gourmande
2021-2020 Editions
Background
To transform a culinary experience into a purely virtual event, we needed to reflect on the event’s positioning and logistics. For the 13th annual Martinique Gourmande festival, we took a different approach and adopted a new communication axis, namely, “Martinique Gourmande: A celebration of food and solidarity.”
Services requested
Event, Social media management, Media planning, Design
Client
Martinique Promotion Bureau
Objectives
Create a solidarity movement between the public and the restaurateurs
Celebrate Martinique through its cuisine and famous rums
Increase traffic on social networks and the festival website
Our approach
Our approach had three stages:
Propose a new deployment strategy, a new and more cohesive visual identity for the event, a new program concept, and new content for the festival website (including relevant videos and images); develop content for social media and various media placements, as well as a publication strategy and schedule; provide logistical support and technical direction for Facebook Live culinary meetings, a virtual press conference, a public contest, and a donation program for La Tablée des Chefs.
12 000
contest entries
77 850
views of our videos
489 726
people reached by organic Facebook posts