Martinique Promotion Bureau

Martinique Gourmande
2020 Edition

Background

To transform a culinary experience into a purely virtual event, we needed to reflect on the event’s positioning and logistics. For the 13th annual Martinique Gourmande festival, we took a different approach and adopted a new communication axis, namely, “Martinique Gourmande 2020: A celebration of food and solidarity.”

Services requested
Event, Social media management, Media planning, Design
Client

Martinique Promotion Bureau

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Objectives
Create a solidarity movement between the public and the restaurateurs
Celebrate Martinique through its cuisine and famous rums
Increase traffic on social networks and the festival website
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Our approach
Our approach had three stages:
Propose a new deployment strategy, a new and more cohesive visual identity for the event, a new program concept, and new content for the festival website (including relevant videos and images); develop content for social media and various media placements, as well as a publication strategy and schedule; provide logistical support and technical direction for Facebook Live culinary meetings, a virtual press conference, a public contest, and a donation program for La Tablée des Chefs.

12 000

contest entries

77 850

views of our videos

489 726

people reached by organic Facebook posts