Comité Martiniquais du Tourisme au Canada

Martinique Gourmande festival

Background

For the 2019 edition of Martinique Gourmande, the Comité Martiniquais du Tourisme hired us to help them develop a comprehensive communication plan to promote the Caribbean gastronomy festival.

Services requested

Branding, Events, Website production

Client

Comité Martiniquais du Tourisme au Canada

Visit site>
Objectives
Refresh and streamline the event’s image
Optimize the event’s digital presence
Promote the Caribbean as a culinary tourist destination
01
4
Our approach
We created a vibrant and colourful visual signature that was applied in numerous printed materials and throughout the online environment.
In terms of digital marketing, our team had a broad mandate. It included a complete overhaul of the event’s website and the development of an integrated communication strategy involving social media, newsletter mailings, a contest, and the creation of an online voting platform linked to the website that allowed users to vote for their favourite participating restaurant. Our close collaboration with the client over the course of this project greatly contributed to its success.

165,000

website visits during the event

16,500

votes compiled on the restaurants page

23,000

contest entries