Multi-Prêts Mortgages

Social media strategy

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Background

In 2020, Multi-Prêts Mortgages entrusted us with the management of their social media accounts.

Services requested
Marketing strategy, Content production, Social media management
Client

Multi-Prêts Mortgages

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Objectives
React to news that significantly affects the mortgage brokerage industry
Swiftly and effectively popularize economics for the general public, with a view to simplicity
Reinforce Multi-Prêts Mortgages’ positioning as an expert mortgage facilitator
Our approach
We showed we have our finger on the pulse when the Bank of Canada announced the second cut to its policy rate on March 13, 2020.
Multi-Prêts Mortgages was among the first experts in the industry to share the news on social media.

55 %

percent increase in the number of page views in March 2020

166 %

percent increase in the number of user interactions on the page in March 2020
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