7Gen
Redesign of 7GEN’s website
Background
As a leader in the world of fleet electrification in North America, 7GEN offers turnkey solutions for companies looking to electrify their fleet of buses, vans, or trucks. Espresso completely redesigned 7GEN’s website to better showcase its mission and boost its visibility.
Services requested
Graphic design, Editorial strategy, Website production
Client
7Gen
Objectives
Position 7GEN as a leader in electrification
Convert potential clients into real clients
Optimize navigation and user experience
Our approach
Having worked on 7GEN’s social media and content creation strategy for several months, our team was uniquely positioned to carry out this redesign. We developed a new moodboard as well as functional, up-to-date mock-ups tailored to the project’s objectives. We worked in close collaboration with the client to optimize the site’s SEO and user experience. We also integrated a cost estimation tool for potential clients to use. Finally, we added several animations to make the site more visually appealing and easy to browse.