Writing farmer portraits for ALUS Canada

Creation of web content to promote sustainable agriculture

Context

The ALUS program is designed to help farmers and ranchers in Canada foster sustainable agriculture and biodiversity on their land. The solutions implemented aim in part to mitigate the effects of climate change. Espresso worked with ALUS to produce bilingual portraits of farmers to highlight their work and achievements.

Services requested
Content creation, Revision, Translation
Client

ALUS Canada

Website>
article de blogue sur tablette avec photo de couverture présentant deux agriculteurs
gros plan sur fleur de lavande
portrait d'une vache marron et blanche dans son enclos
Objectives
Strengthen the website’s SEO.
Celebrate the efforts of ALUS Canada participants.
Promote sustainable agriculture and biodiversity.
Our approach
Our team conducted SEO research to gather the most relevant terms and semantically related keywords to provide an optimal basis for good organic SEO. Based on this research, information provided by the client, and interviews with the farmers, our writer created the following articles, which are published in the site’s “News” section.