Writing farmer portraits for ALUS Canada
Creation of web content to promote sustainable agriculture
Context
The ALUS program is designed to help farmers and ranchers in Canada foster sustainable agriculture and biodiversity on their land. The solutions implemented aim in part to mitigate the effects of climate change. Espresso worked with ALUS to produce bilingual portraits of farmers to highlight their work and achievements.
Services requested
Content creation, Revision, Translation
Client
ALUS Canada
Objectives
Strengthen the website’s SEO.
Celebrate the efforts of ALUS Canada participants.
Promote sustainable agriculture and biodiversity.
Our approach
Our team conducted SEO research to gather the most relevant terms and semantically related keywords to provide an optimal basis for good organic SEO. Based on this research, information provided by the client, and interviews with the farmers, our writer created the following articles, which are published in the site’s “News” section.