Client
M.F. Wirth Rail Corporation
Website
Brand image
Website production
Graphic design and production
Writing, revision, and translation
Since 1993, M.F. Wirth Rail Corporation has been dedicated to supplying the highest quality rails for demanding applications. Based out of their offices in Canada and the United States, they proudly represent top rail mills and equipment suppliers, primarily in North America but also internationally.
The Wirth Rail team has relied on Espresso’s services for many years. Our partnership began with graphic production work and has expanded over time. Today, we have the privilege of working on the marketing tools for their international development strategy in a number of ways.
For example, we modernized their brand image and created sophisticated 3D graphics without losing sight of the highly technical nature of their products. The redesigned website is available in four languages and is now easier to navigate, with a dedicated webpage for each type of rail. Its natural referencing (SEO) has also been greatly improved.
Our editing and web teams worked in tandem to integrate the texts into the website in four languages.
Many hours went into the revision and translation process to end up with high quality deliverables. To make the site’s practical information more digestible, our design team turned its efforts to improving the 2D technical drawings for nearly one hundred railway products and creating a coherent catalogue.
Alongside all these projects, we proposed and implemented a marketing plan that included a LinkedIn strategy and a search marketing campaign.
Espresso loves helping Wirth Rail advance its international aspirations—it’s just the kind of work that resonates with us and keeps us motivated. That is why we made a commitment: to be a partner who truly understands their vision, and to support and advise them in the development of their marketing tools.
Miguel Mesquita
President, Wirth Rail
