A loyal client since the very beginning

Services

Graphic production

Roche Bobois was founded in France in the ’50s and has since established itself as a global leader in luxury furniture design. Espresso began supporting the brand in fall 2007, initially working with the global headquarters in Paris on a few one-off projects. We then began receiving regular requests to adapt advertising concepts for the North American network. Over a decade later, we continue to collaborate with the brand on an ongoing, daily basis.

A methodical approach

With strict graphic standards to follow, the team needs to work methodically to ensure consistency across projects while remaining adaptable. The high-end product concept and minimalist advertising style require a high degree of precision and an innate understanding of the brand to maintain a cohesive graphic approach. This is achieved through daily collaboration between management and the production teams.

Digital and print content production

We receive daily, cyclical, and ad hoc project requests from Roche Bobois:

• Regular advertising
• Promotional campaigns
• Special projects

Most of this work is produced for major print outlets such as The Wall Street Journal, Architectural Digest, the Los Angeles Times, Elle Decor, and Le Devoir.

Deliverables

• Creation of derivative content from the parent company in Paris and requests from managers in the US
• Print advertising
• Digital advertising
• Promotional campaigns
• Brochures
• Various materials for targeted promotion (event invitations, gift-card sleeves, etc.)
• Exterior store signage