A tight-knit partnership for nearly 15 years

Client

Martinique Tourism Authority
Website

martiniquepro.org

Services

Marketing and social media strategy
Design and content creation
Media placement
Website design

Espresso communication’s collaboration with the Martinique Tourism Authority began in 2011 thanks to our mutual partner, Atout France. Since then, we have worked with the organization regularly on a wide range of projects.

Our main focus is marketing, promotion, and communications for the Canadian and US markets.

Raising Martinique’s profile

Espresso communication provides strategic advice on various campaigns and develops impactful media placement plans that we manage from start to finish.

Our team also handles slogan and logo design for special projects.

Every year, we get to create advertising campaigns for Canadian and American audiences.

More than 700 projects delivered over the years

We rely on several strategies to make our joint projects a success:

Programmatic media buying and direct buying on news sites
Specialized article writing in English and French
Creation of training content for travel professionals
Design of brochures and information documents
Visual production for trade shows
Social media strategy and management
Website design
Video production
Logistical event support

Memorable campaigns

Martinique Gourmande festival
Showcasing Martinique cuisine in Quebec.

Public awareness campaigns
Promoting Martinique as a travel destination in Quebec, Ontario and United States.

Communication objectives

Raise Martinique’s profile within the target markets
Promote the destination via B2C and B2B marketing
Work with partners to increase sales

Extraordinary results due to a range of campaigns

2^ndCanada is now Martinique’s second-largest market after France.

+23%+23% net growth in seat capacity for Canada since 2019.

39%39% average conversion rate on SEM campaigns.

+40%Average digital media campaign click-through rate that is 40% higher than the Canadian industry average (1.78% vs. 0.73%).

Testimonial

“The partnership between the Martinique Tourism Authority’s Americas Office and Espresso communication is a story of success, intelligent strategy, synergy, and above all, mutual understanding of each party’s objectives. It’s a real pleasure to help Martinique shine by creating original communication tools, powerful campaigns, and quality content thanks to everyone on the team. Year after year, we have met and even far exceeded our goals.”

Muriel Wiltord
Director Americas, Martinique Tourism Authority

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