Helping the CPQ connect with Quebec employers

Services

Digital and editorial strategy
Copywriting
Digital campaign management
Website production

When the COVID-19 pandemic hit Canada in 2020, the CPQ communications team turned to Espresso for help with its communications and awareness campaigns. We began by working with the organization to create Guide Télétravail Québec, a website that met an urgent need by teaching Quebec employers about good remote work practices.

The client’s objectives later evolved, and in 2022, the site was transformed into a collaborative platform dubbed Re:travail, which covers broader work-related topics. The new site allows Quebec employers to share their experiences, and it’s become an important communication channel for the CPQ.

Multiple large-scale projects

A number of large-scale projects have come to fruition in recent years. We have created and redesigned websites, helped the CPQ organize various events, and designed and managed several major campaigns through Guide Télétravail Québec and, more recently, Re:travail.

To carry out these projects, we’ve provided a wide range of services, including working on branding and design, writing 8 to 10 new blog posts a month, coordinating interviews with experts, revising texts, crafting newsletters, and managing Re:travail’s LinkedIn account.

A wide-ranging collaboration

• Creation of digital campaigns
• Website development
• Branding
• Creation of written and visual content
• Newsletter and social media management

Communication goals

• Centralize relevant, up-to-date information on good work practices
• Bring together Quebec’s small and medium-sized businesses
• Become the provincial reference in work-related matters