Strategic consulting - Espresso communication

Rethinking your brand trajectory

Now more than ever, having a brand DNA that stands out and speaks directly to your target audience is essential. To start, you need to define your positioning and brand identity strategy. Espresso will guide you through this strategic process and transform your vision into actionable steps.

“Strategy is the foundation of everything a brand represents. This stage of research, in-depth analysis, and reflection is critical for a brand to thrive.”

Sabrina ChiassonStrategist

Brand strategy

Establishing a brand identity is the first step in successful strategic planning. We’ll lead your team through co-creative workshops to dig deep into your brand’s DNA, gathering as much useful information as possible. We’ll explore its history, objectives, audience, values, advantages, challenges, opportunities, and more. This exercise is also an opportunity for our team to get to know you, making it easier to share information.

The better we understand your environment and growth opportunities, the easier it is for us to transform your ambitions into a strong, unique, and successful brand strategy with your audience.

Expertise

Co-creative workshop
Brand audit
Brand identity
Rebranding
Brand guide

Marketing and communications strategy

Once your brand identity has been established, our team will determine the most promising online and offline marketing tactics for achieving your business objectives. A multichannel strategy is a must in order to amplify the reach and impact of your message.

There are plenty of placement opportunities to get your brand in front of your target markets. It’s also important to think strategically about campaign style and budget allocation. The choice of medium, visual approach, and placements must be carefully weighed against the ultimate objective.

If media placements are part of your strategy, our team can negotiate rates and handle activations with third parties to make your campaign as effective as possible.

Whatever your goal, Espresso’s strategic and creative team will chart a path to make your brand and its message shine.

Expertise

Co-creative workshop
Competitive intelligence
Strategic coaching

Content strategy

Any company that wants to stand out in a saturated market needs a bespoke and coherent multiplatform content strategy.

That strategy needs to work across a wide range of content, including blog articles, ads, social media posts, newsletters, videos, and photos. At Espresso, our goal is to channel the unique personality and tone of your brand by applying an editorial approach that captures the attention of your target markets.

This process can be done annually or on an ad hoc basis, depending on your needs.

Expertise

Editorial planning
Content audit and data analysis
Content creation: blog articles, white papers, internal communications, press releases, newsletters, web content, videos, photos

Digital strategy

A functional, well-referenced website requires a basic digital strategy based on relevant data. Before building that strategy, To build that strategy, we’ll first take an in-depth look at your website traffic data before recommending ways to achieve significant gains.

We’ll leverage our knowledge of trends and all things digital to provide a comprehensive analysis and solutions tailored to your needs, whether that means fixing a specific issue with your online presence or revamping your entire website.

Our team can provide a detailed report on your current digital situation, including social media stats, newsletter performance, SEO results, and the quality of your website’s user experience.

Let us turn complex multi-source data into opportunities for your business.