Creating authentic, refreshing and engaging content

  • Client

    Ungava Spirits


Content strategy
Social media management
Copywriting, translation, and revision
Graphic and video production

An innovative Quebec-based distillery, Ungava Spirits is a leading producer of premium-quality craft spirits. The company is located in Cowansville in Quebec’s beautiful Eastern Townships region. Their multi-award winning spirits are produced in small batches using the finest local natural ingredients.

Ungava gin, Chic Choc spiced rum, Cabot Trail maple cream, Quartz vodka, and Kayak vermouth are some of Ungava Spirits’ flagship products.

Cultivating a sense of brand belonging

The first phase of the mandate involved developing a social media repositioning strategy for each of Ungava Spirits’ brands in order to modernize them. Next, we created a content strategy that included a tailor-made editorial calendar to serve as a blueprint for copywriting and graphic production.

Espresso’s main objective was to boost follower engagement and brand loyalty. Multiple paid campaigns were launched with the goal of surpassing our targets.

Mandate objectives

  • Reach the target audience more easily
  • Heighten the visibility of each brand
  • Produce authentic content and set Ungava Spirits apart from the competition
  • Develop a strong sense of belonging among followers

What we delivered

  • Repositioning and brand strategy
  • Social media management
  • Social media advertising
  • Photo and video content creation
  • Drafting, translation, and revision of an editorial calendar
  • Planning and coordination of photo and video shoot

Les résultats

40+More than 40 videos produced for social media
200,000+More than 200,000 total views on videos produced by Espresso
100+More than 100 social media copywriting projects
1,175,4591,175,459 impressions on advertising content


“I’m very pleased with the work done with the dynamic and creative Espresso team.”

Aurélien Defaye, Senior Brand Director for Ungava Spirits

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