Establishing a coaching strategy for C’est moi le chef!


Brand management
Digital infrastructure
Graphic and video production

Whether online or in person, the cooking workshops led by C’est moi le chef! focus on fun, sharing, innovation, accessibility, and sustainability. It’s a winning recipe for teaching children the joy of cooking and eating well.

We coached Karine, the creator of this incredible project, throughout the various stages of setting up her business.

Developing a strong and inspiring brand

To make this vibrant entrepreneur’s culinary dream a reality, we built a complete visual identity, an online store, print visuals (notebooks, brochures, aprons, and banners), and digital visuals (banners, web posts, and videos).

A multifaceted mandate

The first phase of our mandate was divided into three key stages: defining a brand identity, developing a graphic standards guide, and creating visual materials.

In the second phase, we helped the brand manage its social media initiatives, notably by creating targeted paid ad campaigns. We also worked on its digital infrastructure by designing an online store and newsletter, among other things.

Communication objectives

  • Increase visibility and brand awareness within the target markets: parents, schools, public and private institutions.
  • Increase the number of workshop registrations.
  • Generate more corporate sponsorships and partnerships.

Our partnership

7 +More than 7 years of trusting collaboration
1One honorific grant to support ethnocultural diversity received from Entreprendre ici
25 +More than 25 projects completed, including the inaugural edition of the C’est moi le chef! Cuisine le monde festival


“Espresso communication is one of the driving forces behind the success of C’est moi le chef! From the outset of our collaboration, the team has captured the DNA of our mission and vision by creating a strong, captivating brand image. For each mandate, the creative team, strategists, and project managers give their all to continue to make our turnkey cooking workshops for children and young people shine.”

Karine Desserre-Pezé,
founder of C’est moi le chef!

This site is registered on as a development site. Switch to a production site key to remove this banner.