Creation of the Athena website
At the heart of the Bronx community
Background
Athena is a community mental health clinic in the Bronx, New York. The client hired us to create their branding and website, as well as English- and Spanish-language content to be published on the site.
Services requested
Content creation, Graphic design, Website production
Client
Athena Psych Clinic
Objectives
Develop a visual identity adapted to the needs of the clinic and the target audience.
Produce clear, concise, and reliable texts for the community.
Launch the platform in English and Spanish in time for the clinic’s opening.
Our approach
First, we conducted an interview with the clinic’s chief medical officer. This discussion helped us understand the needs of the community and the services the clinic planned to provide. We then wrote the content for all of the site’s pages. Based on these texts, we developed the user experience and interface, and then the mock-ups.
Like the content, the site was developed with the needs of the user in mind, using a mobile-first approach. We wanted to make navigation as easy as possible so that users could find the information they were looking for and access it from any device connected to the internet.
The website went live in December 2021. The clinic opened in January 2022.
Palette
Quicksand Bold
Quicksand Regular
2
languages (English, Spanish)
3
months for conception and realization
45
resources available in the New York area